A guided marketing system for early-stage CEOs
You're the first CMO. Might as well do it right.
Whether you signed up for it or not, the market won't wait for you to hire a real one. Runtime is your marketing coach: what to run and when, from stealth to launch, the playbooks for the hard parts, and the vetted people to call when you outgrow doing it yourself.
Runtime — the interactive marketing coach
Your whole marketing plan on one timeline. It tells you what to run now, what's next, and what to skip, for your exact stage and motion.
Open Runtime- Marketing fundamentals
- Marketing while in stealth
- Launch preparation
- Positioning & messaging
About
Who's behind this, and how to get the most out of it.
Read firstPlaybooks
For the parts that trip founders up: LinkedIn, conferences, hiring.
See the playbooksTools
Website grader, marketing budget, positioning audit, and more.
Open the toolsLearn
The fundamentals, no fluff: positioning and go-to-market.
Start learningHow the market files you. The one skill most technical founders skip.
// the fundamentals, no fluffReferences & inspiration
The sites, ads, and pages worth stealing from.
Get inspiredVetted vendors
When you outgrow doing it yourself, the people I'd actually trust with your marketing. Hand-picked, no marketplace.
See who I vouch for